A trillion dollar marketing industry condemns enquiry and threatens mild inconvenience as the terrible fate awaiting anyone who errs from the path of simplicity

A trillion dollar marketing industry condemns enquiry and threatens mild inconvenience as the terrible fate awaiting anyone who errs from the path of simplicity. The word "just" has a lot to answer for. "Just do it". "It just works". Complexity is an acquired taste. It is somewhat rebellious to celebrate and indulge in it.