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Did the author forget to take "Schedule a Call" button from their pricing page if you drag the slider all the way to the right ? :) Kinda contradicts the entire
by codegeek 2y ago
Did the author forget to take "Schedule a Call" button from their pricing page if you drag the slider all the way to the right ? :) Kinda contradicts the entire post.
- ezekg 2y agoI touch on this at the end of the post. It's a short 15m 'discovery call', not a sales call. It's essentially a formality to intro each other, make sure we're human, and move onto email for any further discussion. Essentially, not all enterprises will shoot you a cold email to start the conversation, so this call is to capture those leads, with the end-goal of having all real discussion in email. tl;dr: some enterprises will bounce if they don't see a 'book a call' button.
- Kiro 2y agoBut the entire article is based on the decision to remove "book a call" from the Enterprise pricing.
- ezekg 2y agoNo, the entire post is around the decision to remove sales calls from the pipeline.
- Kiro 2y agoStill, you didn't remove it as you claim in the article. For a potential customer booking a call there's no difference, even if your intention is for it to only be a "discovery call". What did you actually change on the website?
- ezekg 2y agoActually, I did remove it, and it was gone for a long, long time (years). But only recently did I add it back because I discovered through a/b testing that I was losing leads that didn't want to cold email us, so instead of a cold email, they schedule a quick 15m call that takes little to no preparation for on my end. What it's not is a sales call, and it very quickly moves to an email thread. I am very clear that we don't do further calls past the discovery call -- it's all email (or Slack if they want extended support).
- portaouflop 2y agoSo if a potential customer for your Enterprise tier says “sure ezegk I will pay you 6k/mo but only if you do a second call with me to discuss some open questions I had” you will refuse and tell them you will only communicate via email? I find that very hard to believe…
- ezekg 2y agoIt's a hypothetical, and it has literally never happened. If they're ready to buy, they'll buy. If they need a quick call, ofc I can jump on at that point, but it really depends on what the call is about -- e.g. if they want to know how to do something, email is a better medium for technical topics.
- codegeek 2y agoYou seem to be doing this in good faith but honestly, there is no difference between 'Discovery Call" and a "Sales Call". The point is that the customer has to speak with someone first. I do think it is required for enterprise deals but the premise of your post seems to say otherwise.
- ZeWaka 2y agoYeah, I was annoyed at this too but I think they're differentiating it by having the price already set, and it's just a way for Companies to do the intro dance if they want to. I know my immediate decision-makers at my company wouldn't use a vendor if there was no call.
- ratherbefuddled 2y agoThe call offered here is optional isn't it? You can engage entirely over email for enterprise deals.
- ezekg 2y agoThere absolutely is a difference between one 15-minute call to see faces vs a pipeline of ten 30- to 60-minute calls discussing requirements, compliance, pricing, billing, onboarding, implementation, and support over the course of 6 months.
- satvikpendem 2y agoSales calls usually start with a discovery call then move to those later stages in the pipeline though, so you're just calling a sales call by another name.
- ezekg 2y agoI think this is being quite pedantic, especially if you've done enterprise sales before.
- satvikpendem 2y ago