No, he doesn't, item 6 on short-term moats: > 6. Reputation / Brand: Building a strong reputation often directly boosts sales, and AI is likely to make the bra

No, he doesn't, item 6 on short-term moats: > 6. Reputation / Brand: Building a strong reputation often directly boosts sales, and AI is likely to make the brand-building process easier in surprising ways. Having a brand with a rich history can also be an advantage, given you consistently keep working on it and maintain its value over time.