I know a guy who owned a tropical resort on a island where competiton was sprouting up all around him. He was losing money trying to keep up with the quality of

I know a guy who owned a tropical resort on a island where competiton was sprouting up all around him. He was losing money trying to keep up with the quality offered by his neighbors. His solution was to charge a lot more for an experience that was really no better, and often worse, than the resorts next door. This didn't work.