For a start, they pad some of their popular playlists with in-house producers: https://www.musicbusinessworldwide.com/spotify-is-creating-its-own-recordings-and

For a start, they pad some of their popular playlists with in-house producers: https://www.musicbusinessworldwide.com/spotify-is-creating-its-own-recordings-and-putting-them-on-playlists/ https://www.musicbusinessworldwide.com/spotify-is-creating-i...