BECOMING a business model? The liars tend to win, because they make the superior claims. And for whatever reason, the customers can't give up on the idea that

BECOMING a business model? The liars tend to win, because they make the superior claims. And for whatever reason, the customers can't give up on the idea that maybe this ONE outrageous promise, this ONE time, is actually for real. It's like playing the lottery: Statistically you're better off running outside and screaming "THROW MONEY AT ME". But people still play.