As Porter explained in 1980 there are three ways to compete successfully: 1. On price; race to the bottom or do free with ads 2. Differentiation 3. Focus - t

As Porter explained in 1980 there are three ways to compete successfully: 1. On price; race to the bottom or do free with ads 2. Differentiation 3. Focus - targeting a specific market segment Some things don't change. Land grabbers tend to head down route 1.