The fact that people react so strongly to this means he's onto something. Also, there is no parallax scrolling here. Besides, this is a very nice direction for

The fact that people react so strongly to this means he's onto something. Also, there is no parallax scrolling here. Besides, this is a very nice direction for web design to move toward. The product itself is simple, nice, well executed, with a clearly framed value proposition. Kudos. Keep working on this.