BBR Saatchi Israel is on the hunt for a great programmer, and it's taking its recruiting to the place where most of them are hanging out: in the realms of 'Diab

BBR Saatchi Israel is on the hunt for a great programmer, and it's taking its recruiting to the place where most of them are hanging out: in the realms of 'Diablo 3.' http://creativity-online.com/work/saatchi-saatchi-israel-job-interviews-in-diablo-3/28310 http://creativity-online.com/work/saatchi-saatchi-israel-job... Actually, this is quite genius: PR company links itself to a market leader that's doing an awesome job of totally fucking up merging a P2P micro-payment model with a traditional single player game, snarkily hinting that some decent PR would smooth things over (especially with its history of nation re-branding, couldn't go amiss with said relations with the Korean and now German and French governments ~ http://saatchi.com/news/archive/mm_award_success_for_kosovo_young_europeans_campaign http://saatchi.com/news/archive/mm_award_success_for_kosovo_...) thus pitching a meta-advertisement to Activision / Blizzard's huge marketing budget (roughly ~$550mm according to the last company papers). Or it could be a move totally lacking in irony and just plain "Get down with the kids" painful. Jury is out: however, I'd suspect that Tel Aviv's thought processes are somewhat more sophisticated... this the modern version of "a nice game of chess".