Cold email by definition is not inbound interest. You can still do cold email don’t get me wrong. But generally for a low ARPA service (<$2k) you want the prod

Cold email by definition is not inbound interest. You can still do cold email don’t get me wrong. But generally for a low ARPA service (<$2k) you want the product to be simple, self-serve, and for customer acquisition to be mostly inbound (ergo from marketing efforts, not outbound emails). Low price points require low CAC, and outbound sales is generally not. From Apollo, which sells an outbound sales tool: “As a benchmark, try to achieve at least a 20%-30% win rate by closing 2-5 deals per month per rep”. If you have a full time sales rep chasing 5 $100/year deals per month they will close $6k/year. At $1k ARPA they might close $60k/year - after paying salaries you’re not making a profit. Obviously this doesn’t apply in the early stages, but after you have N customers. Chasing outbound sales for a low price point product is just a recipe for low/slow growth.