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Linkedin for a B2P product. I posted a few questions asking if anyone had similar issues, and got directly in touch with about 20 people who responded to involv
by adzicg 2y ago
Linkedin for a B2P product. I posted a few questions asking if anyone had similar issues, and got directly in touch with about 20 people who responded to involve them in customer research, then kept in touch with them as I was developing the product for feedback. Those 20 by word of mouth led to a bunch more people trying it out. It's difficult to put a specific number on whether that was 100 or a bit more or fewer, but a few cycles of word of mouth from happy users got me over the 100 users easily.
- jainvivek 2y agoInspiring, you must be having a good number of connections on LinkedIn. Target audience?
- adzicg 2y agoI just checked, and have about 9K connections on LinkedIn. I assume with the ability to pay for post promotion you could get a similar reach by paying linkedin a few bucks. This was for a tool to speed up making educational videos, so I tried to reach out to people who were doing online courses and educational materials.
- jainvivek 2y agoI see. LinkedIn promotions are not cheap, but the targeting can be extremely specific to maintain ROI.