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An example of a premium domain that confuses me is diy.com. Owned by B&Q. Sure it's a good vanity flex but at the cost of your brand name? The same brand predi
by kulor 2y ago
An example of a premium domain that confuses me is diy.com. Owned by B&Q. Sure it's a good vanity flex but at the cost of your brand name?
The same brand predicament must be true of whatever prospects milk.com has.
- compsciphd 2y agoI appreciate that beardsandhats.com redirects to bhphotovideo.com :)
- kulor 2y agoThis triggered following a shallow rabbit hole through their history. It's a nice double meaning to incorporate their initials (Blimie & Herman) and heritage in one brand name.
- Doctor_Fegg 2y agoB&Q used to (maybe still do) run lorries up the motorway with the two-line legend: "www.diy.com. Shop online NOW". Now? I'm literally driving. I'll end up ploughing into the back of your lorry if I shop online now.
- abanana 2y agoIt feels like every ad has to end with "NOW!" or "TODAY!". Yes I understand how big research results give the marketing people good reason to insist on it, but it drives me nuts! I do wonder whether its overuse might diminish its supposed effect.
- dt3ft 2y agoBut your passenger is not driving ;)
- eda49 2y ago[dead]
- dnel 2y agosince they can't have their brand's ampersand in a domain it seems better than the alternative: bandq, which isn't correct either.
- kulor 2y agointerestingly bq.co.uk redirects to diy.com though that doesn't mean they own it
- implements 2y agoFamously, B&Q’s original name was “Block and Quayle” after the surnames of the founders - but they switched to B&Q because everyone in the trade were abbreviating it that way.