You seem to be talking about the replacement of intrinsic with extrinsic rewards I first read about that in the book predictably irrational. here is a link h

You seem to be talking about the replacement of intrinsic with extrinsic rewards I first read about that in the book predictably irrational. here is a link http://www.amazon.com/gp/product/0061353248/ref=as_li_qf_sp_asin_tl?ie=UTF8&tag=billsdemoblog-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0061353248 http://www.amazon.com/gp/product/0061353248/ref=as_li_qf_sp_... (Nb: I stole this affiliate link from Startup Slingshot. Their affiliate link merely appears high in the google for this title. I have no association with Startup Slingshot) To your question, I think there is a big difference between talking to dinner guests and talking to your audience, especially if your audience is already buying something from you. It's not like you insert contextual ads either into the stream of cocktail hour.