All business start off as micro-niche. Friendster's demographic was considered a niche just four years ago. Now it is considered "mainstream". The one thing s

All business start off as micro-niche. Friendster's demographic was considered a niche just four years ago. Now it is considered "mainstream". The one thing startups do risk for aiming small is VC investment. Venture Capitalists are reluctant to write a 7 figure check to a startup aiming for the 53,651 audience.