Selling to businesses is an easier way to make large profits in general, definitely. A single sale can be worth millions, and you have fewer stakeholders that y

Selling to businesses is an easier way to make large profits in general, definitely. A single sale can be worth millions, and you have fewer stakeholders that you have to convince - especially if you already have contacts in those businesses or can get introductions easily. Selling to consumers means each one will judge and pay only for the value they see from your product; which means everything hinges on your product's value to many individual users, rather than a small group of stakeholders looking for a very specific set of benefits (ones you can often build for as they ask for it!) One major reason B2C companies charge a subscription fee is because they need to show to investors that the product provides customer lifetime value: not a one-off value-add, and that there is a grow-able user base locked in to the product.