You cannot compete with free, unless their experience is so bad that people are willing to throw money at the problem to have it be better. Most of the time, th

You cannot compete with free, unless their experience is so bad that people are willing to throw money at the problem to have it be better. Most of the time, that isn't the case. 'Facebook that values your privacy' is not a value proposition that most people care to pay money for. 'Photoshop but [cheaper, free-with-ads, without an Adobe subscription]' is an area where people have successfully built businesses, however.