I've run a bunch of tests on this with 100,000+ email users. In nearly every test, we found that varying the copy of the text link from "Click Here" to "Join No

I've run a bunch of tests on this with 100,000+ email users. In nearly every test, we found that varying the copy of the text link from "Click Here" to "Join Now" or "Get the Video" or "Buy Now" or a bunch of other copy...made almost no difference.