Hi. I work in this space. These don't replace hearing aids. The gap between needing hearing aids due to significant hearing vs degrading of hearing is about a

Hi. I work in this space. These don't replace hearing aids. The gap between needing hearing aids due to significant hearing vs degrading of hearing is about a period of 10 years. During this 10 years your hearing is sub-optimal but not necessarily bad enough for expensive hearing aids. Apple, like others, are not competing with Cochlear.