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New Apple iBook - Master Class with Eric Ries
- eridius 14y ago"iBook" is an old plastic laptop that Apple used to sell. Things that iBooks can display are simply called "books" (or PDFs).
- qq66 14y agoOr "e-books."
- eddieroger 14y agoWhew, glad I'm not the only one who remembered that. I saw the title and flashed back to 1999, where I was surrounded by lime green and bondi blue plastic clamshells.
- GuiA 14y agoCome to think about it, aspiring entrepreneurs are the ultimate market to target. They'll be willing to do anything and spend any amount of money to become the next Zuck. That's where the real genius of people like Ries lies.
- pirateking 14y agoThis is not the equivalent of selling pickaxes in a gold rush - it's more like selling plastic gold nuggets in a gift shop after the gold mines have long since been depleted.
- tehwebguy 14y agoHopefully the entire book is just one sentence: The ultimate secret to become a rich entrepreneur: write a book like this and sell it to dummies like you!
- quesera 14y agoI read all of the copy twice. The first time through, I was convinced this was a mildly funny parody. The second time, I was only half-convinced. This is a real product, and he's marketing it like a Ginsu knife to be absurdist/ironic, right? Those guys sold a lot of knives...!