Doubleclick existed before Google bought them. Apple has an ad network. Meta has an ad network. Breaking google’s ad network off doesn’t change anything for

Doubleclick existed before Google bought them. Apple has an ad network. Meta has an ad network. Breaking google’s ad network off doesn’t change anything for the small businesses who want to spend $50 to reach 100 millennial women interested in home goods. The ad exchange buys user profile data from those who collect it (which also happens today in addition to first party collection) Or, am I missing your point?