"What if smart boards were actually good, could use the whole room, and track arbitrary physical objects?" combined with "What if you could create/edit a comp

"What if smart boards were actually good, could use the whole room, and track arbitrary physical objects?" combined with "What if you could create/edit a computer program like you rearrange furniture in a room?" appears to be the sales pitch. I would recommend watching the video though because there are few more pieces to it such as how it is programmed, etc.