The burgers are addictive, man. The craving, the feeling of being overcome by the desire to consume when you get one, the shitty feeling you get afterwards and

The burgers are addictive, man. The craving, the feeling of being overcome by the desire to consume when you get one, the shitty feeling you get afterwards and yet still continue to eat it - that's addiction, bro. And like the other guy said - it's backed up by science too. The insane amounts of fat, salt, and sugar spike the reward processors in the brain WAY past what they're built for. They are hacking you.