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Some other things we've considered: - How do we create urgency to create and claim within a reasonable period (i.e. putting 24hr expiration dates on demos) - Is

by jhylee 2y ago

Some other things we've considered: - How do we create urgency to create and claim within a reasonable period (i.e. putting 24hr expiration dates on demos) - Is it better to throw the user into a "template" they can edit or start with a completely empty state? - Will folks even want an ungated experience, considering sales/marketing demos take multiple iterations / focused, high-fidelity work to craft/publish? - Will ungated lead to lower (but more qualified) signups? Or the opposite, considering we have a simple product and quick time-to-value? Curious to learn from others who ungated their product, especially in PLG

from-nibly 2y ago
All I hear is a bunch of growth hacking and 0 questions about your own product. One of the missing questions is "does anyone even want this?". When I clicked the link I could not determine what I was even looking at. It looks like the ads that pop up when trying to download something from a sketchy website. The voice starts yelling at you about something. Idk what because I closed it immediately, embarrassed like I was in a library. What value was I supposed get out of that? Lowering time to value does not automatically mean that the value is unchanged.
usernamed7 2y ago
> How do we create urgency to create and claim within a reasonable period > Is it better to throw the user into a "template" they can edit or start with a completely empty state > Will folks even want an ungated experience > Will ungated lead to lower (but more qualified) signups All the wrong questions to be asking. And any product that tries to "create urgency" is a hard no for me, and now that I know you think about your customers as marks and not as people, I will never signup and use your product. You need to be asking more of "how can i create and demonstrate value for customers"

by jhylee 2y ago

from-nibly 2y ago

All I hear is a bunch of growth hacking and 0 questions about your own product. One of the missing questions is "does anyone even want this?". When I clicked the link I could not determine what I was even looking at. It looks like the ads that pop up when trying to download something from a sketchy website. The voice starts yelling at you about something. Idk what because I closed it immediately, embarrassed like I was in a library. What value was I supposed get out of that? Lowering time to value does not automatically mean that the value is unchanged.

usernamed7 2y ago

> How do we create urgency to create and claim within a reasonable period > Is it better to throw the user into a "template" they can edit or start with a completely empty state > Will folks even want an ungated experience > Will ungated lead to lower (but more qualified) signups All the wrong questions to be asking. And any product that tries to "create urgency" is a hard no for me, and now that I know you think about your customers as marks and not as people, I will never signup and use your product. You need to be asking more of "how can i create and demonstrate value for customers"