> the programmer he calls what he does "engineering" which he deems equivalent to what rocket engineers do when they "engineer" a rocket that flies into space,

> the programmer he calls what he does "engineering" which he deems equivalent to what rocket engineers do when they "engineer" a rocket that flies into space, but instead of a rocket it's some website. Bingo. The (very American) dilution of the title "engineer" has been sad to see.