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Hey mark - slight off topic, but why do you have to run through them, why not just offer it for 1.99 in the app store every day?

by nkrode 14y ago

markchristian 14y ago
Well, we could, but $4.99 is the price point we're comfortable with. We're trying this promotion as an experiment — TwoDollarTuesday helps get the word out, so hopefully, we'll end up selling enough extra copies to compensate for the temporary price reduction.
tinylittlefish 14y ago
I'm the guy who runs Two Dollar Tuesday (I'm also a Mac App Developer): A few reasons why you wouldn't necessarily do it every day: At $1.99, he would have to sell more than twice as many copies as he is selling now to make the same revenue. Plus, he'd have more support requests to deal with. $1.99 may not be the optimal price point. The reason to participate in any "bundle" like Two Dollar Tuesday: - Mailing list: TDT has a mailing list of thousands of Mac users who've asked to receive the deals each Tuesday. We have a phenomenal open rate (last week was over 80%). MacUpdate, MacZot, etc., all have the same kind of thing going. Thousands of Mac users eager for discounted apps. - Cross promotion. Someone looking for a discount on a different app might discover your app through TDT. - The "limited-time effect" -- people are more likely to pay $1.99 for something if they know they only get one day to get it at that price. Were the price always at $1.99, you lose the sale/impulse buy effect.
srik 14y ago
To add to @tinylittlefish's reply here, it might also have to do with perceived value. To the user, it feels like she will be getting an app within the quality range usually associated with $5 apps, but is able to get it for only 2 bucks. Something like that.
- markchristian 14y ago
  Right. Plus, the benefit of the impulse purchase is that you may gain a very vocal fan who never would've tried the app for $5.

Hey mark - slight off topic, but why do you have to run through them, why not just offer it for 1.99 in the app store every day?

by nkrode 14y ago

Hey mark - slight off topic, but why do you have to run through them, why not just offer it for 1.99 in the app store every day?

markchristian 14y ago

Well, we could, but $4.99 is the price point we're comfortable with. We're trying this promotion as an experiment — TwoDollarTuesday helps get the word out, so hopefully, we'll end up selling enough extra copies to compensate for the temporary price reduction.

tinylittlefish 14y ago

I'm the guy who runs Two Dollar Tuesday (I'm also a Mac App Developer): A few reasons why you wouldn't necessarily do it every day: At $1.99, he would have to sell more than twice as many copies as he is selling now to make the same revenue. Plus, he'd have more support requests to deal with. $1.99 may not be the optimal price point. The reason to participate in any "bundle" like Two Dollar Tuesday: - Mailing list: TDT has a mailing list of thousands of Mac users who've asked to receive the deals each Tuesday. We have a phenomenal open rate (last week was over 80%). MacUpdate, MacZot, etc., all have the same kind of thing going. Thousands of Mac users eager for discounted apps. - Cross promotion. Someone looking for a discount on a different app might discover your app through TDT. - The "limited-time effect" -- people are more likely to pay $1.99 for something if they know they only get one day to get it at that price. Were the price always at $1.99, you lose the sale/impulse buy effect.

srik 14y ago

To add to @tinylittlefish's reply here, it might also have to do with perceived value. To the user, it feels like she will be getting an app within the quality range usually associated with $5 apps, but is able to get it for only 2 bucks. Something like that.

markchristian 14y ago
Right. Plus, the benefit of the impulse purchase is that you may gain a very vocal fan who never would've tried the app for $5.