That's a misleading analogy. Microsoft's goal here is not to get you to visit a Microsoft store, since the device won't come out for months anyway. This is the

That's a misleading analogy. Microsoft's goal here is not to get you to visit a Microsoft store, since the device won't come out for months anyway. This is the first step in a months-long marketing campaign leading up to launch. The goal is not to convey information, but rather to form an emotional bond, whether conscious or subconscious.