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Showrooming is done to decide what product to buy over another or get a quick overview of what's current and available. These things are not impossible to do on
by spobo 14y ago
Showrooming is done to decide what product to buy over another or get a quick overview of what's current and available. These things are not impossible to do online. If anything they are much more powerful since they can be customized. Amazon understands this and I'm sure they are investing a lot of money to improve the experience. This experience will only improve online.
There will most definitely be a tipping point where the brick stores will see most of their revenue disappear to online shops ... regardless of showrooming happening in their stores or not. Online is just the way to go.
- icebraining 14y agoFor many things it's perfectly possible to create excellent online "showrooms", but there's also plenty of products where feeling and trying on is very helpful, or even crucial. The only real alternative for those is buying multiple items and then returning the ones you don't want; I wonder what's the efficiency of one versus the other, in terms of time, money and energy.
- spobo 14y agoThe solution could be 'showrooming' locations paid for by online vendors that are only accessible to their customers. It's still a win/win since they won't need to hold stock and multiple vendors can share the same locations. So it will still be a lot cheaper than the current way of doing things. But you have a valid 'wondering' :p I wonder the same.