6 ms·
Kinda too late to think about "brand damage" since their parent company is already named "The Swatch Group", and this was actually already a talking point at th
by ricc 2y ago
Kinda too late to think about "brand damage" since their parent company is already named "The Swatch Group", and this was actually already a talking point at the time the parent company was renamed: https://www.hodinkee.com/articles/swatch-name-nick-hayek https://www.hodinkee.com/articles/swatch-name-nick-hayek
- gerikson 2y agoThanks a lot for linking that piece, it's a great read. That said, I don't believe that the fact that Swatch owned Omega and Blancpain was known outside watch nerd circles until very recently.