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Why are short form videos a money sink but not long form? The cost are the same and you can have higher ad loads with short form
by patrickdward 2y ago
Why are short form videos a money sink but not long form? The cost are the same and you can have higher ad loads with short form
- spacebacon 2y agoEngagement. Ads in short videos are more likely to be skipped or navigated away from compared to an ad in a longer video when the user is engaged and more likely to stay engaged with that content through the ad.