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i remember reading somewhere that ebay changed the background color of their homepage from gray to white, gradually, over 6 months, as not to alienate customers
by cheez80 18y ago
i remember reading somewhere that ebay changed the background color of their homepage from gray to white, gradually, over 6 months, as not to alienate customers who were used to the gray. can't provide links, and sorry because this isn't really related. i just thought that was interesting. :)
- dcurtis 18y agoWow, that's fascinating. If anyone has any more info on this, I'd really like to learn more.
- cheez80 18y agofound it here: http://www.cennydd.co.uk/2008/can-we-avoid-redesign-backlash/ http://www.cennydd.co.uk/2008/can-we-avoid-redesign-backlash... "In a nutshell, a meaningless background was removed from a seller page. Pandemonium. After strong resistance the background was reinstated, to everyone’s satisfaction. In fact, the rebellious users were so placated that they failed to notice the designers slowly adjusting the background’s hex values over the next few months. The background got lighter and lighter until one day—pop!—it was gone."
- sachinag 18y agoThe original of this story was in Adam Cohen's book The Perfect Store.
- dcurtis 18y agoMore info is here, linked from the above article: http://www.uie.com/articles/death_of_relaunch/ http://www.uie.com/articles/death_of_relaunch/ Look under the title "eBay.com: Satisfying their Users with Gradual Evolution"