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I find it hard to believe Google will let go of their golden goose. It's too risky for them.

by foxbee 2y ago

crngefest 2y ago
They just recently announced that they won’t phase out third party cookies next year - delayed until further notice or next golden goose.
- 4RealFreedom 2y ago
  There's a link in the article where Google says they are not phasing out third party cookies at all - https://privacysandbox.com/news/privacy-sandbox-update/ https://privacysandbox.com/news/privacy-sandbox-update/.
vbezhenar 2y ago
They are already gone on Firefox. I had to reengineer one system to make it work. So if you’re care about compatibility, third party cookies are already effectively gone.
zokier 2y ago
They aren't letting go of their golden goose. They are just killing off the competition.
- spacebanana7 2y ago
  Isn't it the opposite? Most of Google's competitors in the ad space are very dependent on third party cookies but Google itself can get browsing information from Chrome directly. AFAIK this is why the UK's competition authorities were hostile to Google removing third party cookies.
  - soared 2y ago
    It’s unclear - competitors rely on 3p cookies, but abuse them. Google getting rid of them in theory levels some of the playing field - smaller companies can compete with larger ones because larger ones can no longer track users across every site where they have a pixel installed (IE fb’s massive advantage of having a pixel on virtually every website means only they know every single site you visit). But in practice, the engineering lift and complexity of the solutions is absolutely massive, so many companies simply will not be able to play ball. Additionally, because the internet will be more private the sketchy companies doing things like fingerprinting will cease to exist. Google has never said they will kill off competing solutions that are not privacy safe (UID2), but have explicitly said they will stop any fingerprinting, cross site tracking, etc.

I find it hard to believe Google will let go of their golden goose. It's too risky for them.

by foxbee 2y ago

I find it hard to believe Google will let go of their golden goose. It's too risky for them.

They just recently announced that they won’t phase out third party cookies next year - delayed until further notice or next golden goose.

4RealFreedom 2y ago
There's a link in the article where Google says they are not phasing out third party cookies at all - https://privacysandbox.com/news/privacy-sandbox-update/ https://privacysandbox.com/news/privacy-sandbox-update/.

vbezhenar 2y ago

They are already gone on Firefox. I had to reengineer one system to make it work. So if you’re care about compatibility, third party cookies are already effectively gone.

zokier 2y ago

They aren't letting go of their golden goose. They are just killing off the competition.

spacebanana7 2y ago
Isn't it the opposite? Most of Google's competitors in the ad space are very dependent on third party cookies but Google itself can get browsing information from Chrome directly. AFAIK this is why the UK's competition authorities were hostile to Google removing third party cookies.
- soared 2y ago
  It’s unclear - competitors rely on 3p cookies, but abuse them. Google getting rid of them in theory levels some of the playing field - smaller companies can compete with larger ones because larger ones can no longer track users across every site where they have a pixel installed (IE fb’s massive advantage of having a pixel on virtually every website means only they know every single site you visit). But in practice, the engineering lift and complexity of the solutions is absolutely massive, so many companies simply will not be able to play ball. Additionally, because the internet will be more private the sketchy companies doing things like fingerprinting will cease to exist. Google has never said they will kill off competing solutions that are not privacy safe (UID2), but have explicitly said they will stop any fingerprinting, cross site tracking, etc.