The takeaway (that obfuscation is bad and specificity is valuable) is clear and uncontroversial. But an issue is that nearly every suggestion entails lengthenin

The takeaway (that obfuscation is bad and specificity is valuable) is clear and uncontroversial. But an issue is that nearly every suggestion entails lengthening your prose. There is a time and place for precision, and there is also one for concision. Marketing speak is dangerous not due to brevity but intent.