Indeed, a company is supposed to do what the owner of the company wants. A company does not have morals; owners do.This is why owners matter. You are starting

Indeed, a company is supposed to do what the owner of the company wants. A company does not have morals; owners do.This is why owners matter. You are starting to discover what is called a "business model". For a good introduction, take a look at Osterwalders BMC. https://www.strategyzer.com/business-models-the-toolkit-to-design-a-disruptive-company https://www.strategyzer.com/business-models-the-toolkit-to-d...