Latest trends on stupid corporate jargon are legitimate news. I have a subscription, so some of what you miss: > The phrase is “innovative,” says Beth DelGiacc

Latest trends on stupid corporate jargon are legitimate news. I have a subscription, so some of what you miss: > The phrase is “innovative,” says Beth DelGiacco, a vice president of corporate communications at biotech company Argenx, who praises its efficiency. > “It’s only a few syllables. Everyone knows what you mean when you say it,” says DelGiacco, who regularly trots it out with peers. The same is true of "drill down." It's not explored why "double-click" (3 syllables) is better than "drill down" (2). > Tech-inflected buzzwords are especially apt to gain traction—think “network,” “bandwidth” or “take offline”—because they can sound smart or cutting-edge, says Doug Guilbeault, an assistant professor at UC Berkeley’s Haas School of Business who has studied corporate jargon. > The inventor of the literal double-click, former Apple designer Bill Atkinson, isn’t convinced. Reached while boating on a recent weekday, Atkinson, now retired, says he’s never heard anyone use double-click as a metaphor and would steer clear of such usage himself, preferring more straightforward language.