I've driven to the wrong location twice because the top search result was an ad. e.g. I searched for "Home Depot" and immediately clicked on the top link (there

I've driven to the wrong location twice because the top search result was an ad. e.g. I searched for "Home Depot" and immediately clicked on the top link (there's only one Home Depot nearby) and after a few mins realized I was headed somewhere else entirely, because they'd injected a tiny subtle ad above their search results.