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Reg. Gmail marking Ente verification emails as spam and showing the "Similar messages were used to steal people's personal information" warning. Not an enginee
by ravjo 2y ago
Reg. Gmail marking Ente verification emails as spam and showing the "Similar messages were used to steal people's personal information" warning.
Not an engineer/experienced with email deliverability, but, I _did_ feel something off when I received the Email verification code email (which too was marked as spam by Gmail). Thoughts/observations:
1. The email body is very minimal, which could be a good thing, but,
> it did not have the usual trust markers/indicators - no brand logo or name at the top,
> a generic envelope/letter icon/image as the largest visual item in the message
> just a single "Use this code to verify your email address" line in the message body (except the "ente.io" link at the footer)
2. I did a quick comparison between the Ente verification code emails and some recent verification code emails from other products (Backblaze, Google, Instagram, IBM Security..)
> none of them were as barebones/non-descript like the Ente emails.
> They had descriptive text that provided a bit of context ("you recently signed up for an account at XYZ with PQR email address, and this code is required to...")
> They had the brand identity (Name / Logo) prominently somewhere in the beginning of the message
> AND most of them had the company name, registered address, and contact details in the footer. (Adds accountbility/trust?). Some even had links to privacy and support pages.
3. I believe you must have already explored the BIMI, VMC route for the "gmail blue tick".
- vishnumohandas 2y agoThanks for sharing these! BIMI + VMC seems like an expensive workaround, we'll first experiment with your first two recommendations. We'll also have to figure out a way to reset the score with Gmail. Hopefully they haven't penalized the whole domain, and a new from-address will do it. Thanks again for taking the time out to share your thoughts, really appreciate it! :)