Ah yes, I missed some important context - one of the reasons for moving to a name without LaTeX in it was because we'd just released the first beta version of t

Ah yes, I missed some important context - one of the reasons for moving to a name without LaTeX in it was because we'd just released the first beta version of the visual editor (the rich text mode at the time), and the goal was to keep lowering the barriers to getting started with LaTeX, and to make collaboration easier for non-LaTeX users. And so Overleaf came from a search for a broader name than writeLaTeX. That's an interesting point about the pronunciation - overleaf is a standard English word, and certainly seemed less confusing than writeLaTeX when said aloud, but I agree it's not perfect! Was the best we could find at the time (especially given the other needs mentioned above).