Why would frontline workers need further encouragement after their 12 hour shifts when they were already being rewarded in the form of window displays [1] and g

Why would frontline workers need further encouragement after their 12 hour shifts when they were already being rewarded in the form of window displays [1] and gift cards [2] to Chipotle and Bed Bath & Beyond? [1] https://www.travelandleisure.com/travel-news/monuments-hotels-lighting-up-coronavirus-solidarity https://www.travelandleisure.com/travel-news/monuments-hotel... [2] https://newsroom.chipotle.com/2021-04-27-Chipotle-Invites-Fans-To-Thank-Healthcare-Professionals,-Pledges-250,000-Free-Burritos https://newsroom.chipotle.com/2021-04-27-Chipotle-Invites-Fa...