That's not how most people think. JCPenny tried removing discounts and clearance sales so they could say "what you see is the real price" and it was a disaster.

That's not how most people think. JCPenny tried removing discounts and clearance sales so they could say "what you see is the real price" and it was a disaster. Most people aren't doing the mental math to decide what's actually more expensive. https://www.cnn.com/2018/09/27/business/jcpenney-history/index.html https://www.cnn.com/2018/09/27/business/jcpenney-history/ind...