True enough. However, you also need to consider that customers are much more likely to hand their card number over to Apple than to some random website they've

True enough. However, you also need to consider that customers are much more likely to hand their card number over to Apple than to some random website they've never heard of before. In fact, Apple probably already has it. 70% of something is more than 100% of nothing (especially when the product is software or something else that has a marginal cost of production of essentially zero).