From the homepage: > As a business that operates in Europe, it is possible to get a VAT refund for products/services of other European companies. > European c

From the homepage: > As a business that operates in Europe, it is possible to get a VAT refund for products/services of other European companies. > European companies also tend to offer payment methods that are commonly used in Europe. > Within the EU, many laws and framework conditions are set by the EU, which helps to cover a large market without having to consider large country-specific differences. > It is also easier to enforce your rights against another company located in the EU. That sounds to me like there are plenty legitimate reasons to exclude the UK from a European (Union)-based list. They do seem to conflate Europe with the EU, which is unfortunate.