I'm grateful Gary and YC are doing this. From a communication strategy standpoint, I'm just curious what the thinking was to go with 'Little Tech' to refer to

I'm grateful Gary and YC are doing this. From a communication strategy standpoint, I'm just curious what the thinking was to go with 'Little Tech' to refer to new tech startups? I understand the purpose is to succinctly stand in contrast to 'Big Tech', but the word 'Little' somehow feels a bit more cutesy or infantilizing to me than saying 'Small Tech.'