Yes, the site is very authentic but at first glance I was pretty confused. The animated cartoony camera followed by "only for mac" and "download" made me think

Yes, the site is very authentic but at first glance I was pretty confused. The animated cartoony camera followed by "only for mac" and "download" made me think this was an app, not a hardware camera. I'd put a real photo of the camera in the hero section so people instantly grok that it's a real device.