Since when has number of free downloads in the app store been a measure of business model viability? The fact is they are pursuing destructive means to grow the

Since when has number of free downloads in the app store been a measure of business model viability? The fact is they are pursuing destructive means to grow their business, as an investor I would much prefer to have founders who were investing my monies in a constructive way especially given the generic and dissimilar app names. I mean how good a product do they have if they feel that the name of their competitors app is having such a material impact on their business?