I agree that Google can target alot better IF you have a product that solves a problem people search for. IF. > What researchers discovered was that people bou

I agree that Google can target alot better IF you have a product that solves a problem people search for. IF. > What researchers discovered was that people bought milkshakes as a breakfast replacement because it was entertaining during a long, boring commute, and would keep them full until lunch. How do you advertise for them on Google? If they search for "breakfast replacement for long, boring commute"? For anyone who can match their product to search queries, Google is the way to go, agreed. But not all products can, because people are not actively looking for solving a problem/need that your product solves. If I look at my current facebook ads, these are not things I actively search for, e.g. drinks, shavers, parties, facebook games, ... If I had to spend marketing $ on these, I'd probably choose facebook ads over AdWords as well.