Of course. A trademark exists to mutually protect consumers and businesses from deceptive advertising. When a term referring to a specific product becomes a ter

Of course. A trademark exists to mutually protect consumers and businesses from deceptive advertising. When a term referring to a specific product becomes a term for a product category etc, trademark protections then becomes harmful to consumers, but they still benefit the business. If you're building a brand generally you want to be as close to the legal limit as possible without exceeding it