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I’m struggling a bit to see why this ad is controversial.

Grazester 2y ago
It's the times we live in. People have just become overly sensitive it seems. Apple needs to apologize or risk a cancel culture backlash.
- switch007 2y ago
  Apple has absolutely no issue capitalising on “woke” in their tv shows. Like, really going all in.
  - SV_BubbleTime 2y ago
    There are a couple I think are fine. Mythic quest and Severance, but that what was it? Foundation series, omg, I couldn’t make it a whole episode.
- nonrandomstring 2y ago
  > People have just become overly sensitive it seems. I hear this said a lot, but know of no psychological evidence that people have actually become more "sensitive" (by which I mean neurotic, defensive etc). What's happened is that people became better informed, educated, and communicative. They're more comfortable with expressing. And that's mainly down to technology which facilitated cultural change. It is natural for that to turn inward. This is the evolution of critique. It took many years from Gutenberg to Vanity Fair. Literary criticism only emerged once the medium itself was mature. The same thing is happening in technology as Lewis Mumford predicted. Technological critique. has come of age with AI. Anybody so unsophisticated as to ignore that, like Apple, is doomed. No one gives a shit how "thin" or "powerful" your gadget is. They care what it means to them and their values. Apple, of all organisations, should be mindful of that.
  - Boogie_Man 2y ago
    >No one gives a shit how "thin" or "powerful" your gadget is. They care what it means to them and their values. Apple, of all organisations, should be mindful of that. My identity? Why, I'm an iPhone™ product(RED)© AIDS (or as I've recently taken to calling it, HIV+AIDS) REALief-Responder® and I can assure you Zero (0) of the child laborers have STDs.
- amatecha 2y ago
  No one's like crying out here or jumping off a bridge. People are just kinda ticked, or disappointed. There's no "cancel culture" happening here. Why such a reactionary interpretation of the ad's poor reception? o_O
- deleted 2y ago
  [deleted]
- diputsmonro 2y ago
  Would you prefer a world wherein people aren't allowed to speak their mind instead? Stop being so sensitive about people "being sensitive" and engage in the discussion instead of dismissing it. All this complaining about "cancel culture" is just complaining that other people are using their freedom of speech in a way that you don't like. This is what freedom is speech means - disagreement. Stop whining about people disagreeing with you. Either address the arguments they're making to further the conversation, or deal with it.
  - ThrowawayTestr 2y ago
    I'd prefer a world where people recognize their opinions are childish and keep it to themselves.
    - diputsmonro 2y ago
      People posting their opinions on Twitter does you no harm. Mute or block of you must, and move on.
      - ThrowawayTestr 2y ago
        Imagine if every Twitter user followed that advice
  - Grazester 2y ago
    It's fine to voice opinions but why does Apple feel it needs to apologize? No animals were harmed, no protected groups offended. Apple could have just internally said, "well that one kinda didn't work well",pull the ad and move on.
    - diputsmonro 2y ago
      They don't need to. But they offended their main target demographic, so it's probably a good business move to try to regain their trust.
  - 2y ago
jprete 2y ago
Crushing the tools of art and fun into a tiny technological device is maybe a little tone-deaf in the context of AI trying to crush all scrapeable human creation into a model that would fit on that same iPad.
kccqzy 2y ago
They are destroying everything analog used by humans for fun and creativity, including a piano, a trumpet, paint, an arcade machine, synthesizers, and toys. In return we have one soulless bland iPad. If you have any object remotely similar to the ones depicted as destroyed, you will feel anger and pain at the sight of destruction.
- deleted 2y ago
  [deleted]
SV_BubbleTime 2y ago
People who want to be “outraged” do it partly for the shared performance of it.
ThrowawayTestr 2y ago
Because the average mental age of consumers has been decreasing rapidly

It's the times we live in. People have just become overly sensitive it seems. Apple needs to apologize or risk a cancel culture backlash.

switch007 2y ago
Apple has absolutely no issue capitalising on “woke” in their tv shows. Like, really going all in.
- SV_BubbleTime 2y ago
  There are a couple I think are fine. Mythic quest and Severance, but that what was it? Foundation series, omg, I couldn’t make it a whole episode.
nonrandomstring 2y ago
> People have just become overly sensitive it seems. I hear this said a lot, but know of no psychological evidence that people have actually become more "sensitive" (by which I mean neurotic, defensive etc). What's happened is that people became better informed, educated, and communicative. They're more comfortable with expressing. And that's mainly down to technology which facilitated cultural change. It is natural for that to turn inward. This is the evolution of critique. It took many years from Gutenberg to Vanity Fair. Literary criticism only emerged once the medium itself was mature. The same thing is happening in technology as Lewis Mumford predicted. Technological critique. has come of age with AI. Anybody so unsophisticated as to ignore that, like Apple, is doomed. No one gives a shit how "thin" or "powerful" your gadget is. They care what it means to them and their values. Apple, of all organisations, should be mindful of that.
- Boogie_Man 2y ago
  >No one gives a shit how "thin" or "powerful" your gadget is. They care what it means to them and their values. Apple, of all organisations, should be mindful of that. My identity? Why, I'm an iPhone™ product(RED)© AIDS (or as I've recently taken to calling it, HIV+AIDS) REALief-Responder® and I can assure you Zero (0) of the child laborers have STDs.
amatecha 2y ago
No one's like crying out here or jumping off a bridge. People are just kinda ticked, or disappointed. There's no "cancel culture" happening here. Why such a reactionary interpretation of the ad's poor reception? o_O
deleted 2y ago
[deleted]
diputsmonro 2y ago
Would you prefer a world wherein people aren't allowed to speak their mind instead? Stop being so sensitive about people "being sensitive" and engage in the discussion instead of dismissing it. All this complaining about "cancel culture" is just complaining that other people are using their freedom of speech in a way that you don't like. This is what freedom is speech means - disagreement. Stop whining about people disagreeing with you. Either address the arguments they're making to further the conversation, or deal with it.
- ThrowawayTestr 2y ago
  I'd prefer a world where people recognize their opinions are childish and keep it to themselves.
  - diputsmonro 2y ago
    People posting their opinions on Twitter does you no harm. Mute or block of you must, and move on.
    - ThrowawayTestr 2y ago
      Imagine if every Twitter user followed that advice
- Grazester 2y ago
  It's fine to voice opinions but why does Apple feel it needs to apologize? No animals were harmed, no protected groups offended. Apple could have just internally said, "well that one kinda didn't work well",pull the ad and move on.
  - diputsmonro 2y ago
    They don't need to. But they offended their main target demographic, so it's probably a good business move to try to regain their trust.
- 2y ago

jprete 2y ago

Crushing the tools of art and fun into a tiny technological device is maybe a little tone-deaf in the context of AI trying to crush all scrapeable human creation into a model that would fit on that same iPad.

kccqzy 2y ago

They are destroying everything analog used by humans for fun and creativity, including a piano, a trumpet, paint, an arcade machine, synthesizers, and toys. In return we have one soulless bland iPad. If you have any object remotely similar to the ones depicted as destroyed, you will feel anger and pain at the sight of destruction.

deleted 2y ago
[deleted]

SV_BubbleTime 2y ago

People who want to be “outraged” do it partly for the shared performance of it.

ThrowawayTestr 2y ago

Because the average mental age of consumers has been decreasing rapidly