The thing I never hear mentioned is when your home ISP (or say your favorite cafe's) is known to use your traffic data for marketing purposes or sell it outrigh

The thing I never hear mentioned is when your home ISP (or say your favorite cafe's) is known to use your traffic data for marketing purposes or sell it outright. I trust Mullvad farther than I trust my ISP. I could switch ISPs, but my only option is Comcast and they're even sleazier.