6 ms·

If you're a news site and you want Google to have a link like "News on Inflation", then just give your article the title "Unpacking the latest inflation data" a

If you're a news site and you want Google to have a link like "News on Inflation", then just give your article the title "Unpacking the latest inflation data" and save the actual info for the article itself. A lot of internet publishers have already figured this out and it's why you see titles like "These 3 states have the most affordable homes" that just entice you to click on the link.

AlbertCory 2y ago
the problem is, they also want the headline to entice people to buy the paper. Contradictory desires.
- int_19h 2y ago
  That's their problem, though. The solution shouldn't the world where you can't say that newspaper X has published the article titled "Y".
- lupire 2y ago
  It's the exact same desire - to get people to request the whole article.