The headline is a bit misleading for what is actually a somewhat interesting study on the effect of leaks on album sales (rather than post-release piracy on mus

The headline is a bit misleading for what is actually a somewhat interesting study on the effect of leaks on album sales (rather than post-release piracy on music sales in general). I've long believed that a leak of a great album can help generate buzz and ultimately sales for a new record since the people who would be most likely to evangelize the record would also be the same people who would be most excited to download it pre-release. It goes both ways though, a leak that exposes a record as being sub-par pre-release can have a devastating effect.